Digital Marketing – SEO, Social Media & Engagement
WP Smush.it is my new favorite WordPress plugin. Sure it may not be as awesome as Joost de Valk’s WordPress SEO plugin, but it solves a massive problem in a very simple manner. It executes lossless compression on any image uploaded to your WordPress Media Library.
I constantly run into this massive brand management mistake involving Social Media profiles; they forget to claim the profile’s custom URL. When you forget to claim the Social Media profile custom URL, but spend millions of dollars promoting your new tagline or product name you can end up in trouble.
Good old Google and Matt Cutts have finally gone after guest blogging. They claim it is SPAMMY and is dead. Another narrow minded reaction to something that is really good for the Internet. Guest blogging enables community and fosters the sharing of knowledge. In the beginning, Google espoused their passion for the Internet and that is was the PRIMARY solution for sharing knowledge and empowering the world.
Andrew Martineau is an excellent SEO, and I have worked with Andrew for the past couple of years and he is situated at our headquarters in Boston. Andrew recently published a Click-Through Rate study on Moz that revealed some interesting search behavior. What I like about Andrew is his constant tinkering with data and drive to answer interesting questions utilizing data. Without further adieu, below is a list of questions that Andrew has answered for your viewing pleasure.
A client has retained you for an SEO engagement. You are excited and dive right into the work analyzing their site and web analytics. You see opportunity through code improvements and you identify valuable content subject matter the client needs to publish. However, you worry this client might be like the previous ones. They may question every single recommendation and you might detect their confidence in your acumen slipping over time. Could it be a few simple tweaks to your client management methods could resolve these issues? Could a few changes make your next SEO engagement proceed much smoother than before? Let me walk you through three MUST DOs during a client kick-off meeting.
A majority of time I am shocked and confounded that a large company does not rank for their own logo in Google Image Search. If anyone in the world should rank for a company logo it should be the company that owns that logo. However, almost everyone ignores their logo and the best practices for image search optimization.
Usually SEO is all about increasing your search engine visibility and getting visitors to convert. Simple tactics can increase your sales, membership numbers, decrease your costs or accomplish some other goal. There are some things you wish never were on the Internet and that the search engines do not surface for others to see. For example, are you keen that a snapshot of your home is visible in Google Earth Street search?
The Hunger Games buzz on Twitter is in full swing, but did you expect to see complaining tweets about skin color? “Fans” of the popular novel series are making some bold statements with their 140 characters.
Managing an SEO team requires being very active throughout the hiring process. As the business grows or when a team member moves onto another opportunity headcount opens and the fun kicks into overdrive. Shockingly, most of the “fun” for potential candidates comes to a screeching halt the second they provide their resume. After reviewing dozens recently I thought providing some advice on crafting a successful SEO resume would be helpful for the community.
When Google, Yahoo! and Microsoft joined forces and endorsed the rel=canonical tag back in 2009 SEOs across the land jumped for joy. Rel canonical does fulfill a very useful purpose buying a site owner time to correct their content duplication issues. Unfortunately, many site owners and developers are beginning to use the rel canonical tag as a band-aid for just about every URL problem. This is a dangerous practice that could produce a devastating result.