Garth O'Brien | SEO, Social Media and Community Management

Home

Google’s Stance on Guest #Blogging Flies in the Face of the Purpose of the Internet

Posted by Garth O'Brien | On: Jan 23 2014 | Comments (1)
Good old Google and Matt Cutts have finally gone after guest blogging. They claim it is SPAMMY and  is dead. Another narrow minded reaction to something that is really good for the Internet. Guest blogging enables community and fosters the sharing of knowledge....

Andrew Martineau: An Interview With an #SEO

Posted by Garth O'Brien | On: Jan 08 2014 | Comments (6)
Andrew Martineau is an SEO Director, or Search Director, with Catalyst. I have worked with Andrew for the past couple of years and he is situated at our headquarters in Boston. Andrew recently published a Click-Through Rate study on Moz that revealed some interesting...

3 Client Management Tips When Starting Your SEO Engagement

Posted by Garth O'Brien | On: Jan 06 2014 | Comments (0)
A client has retained you for an SEO engagement. You are excited and dive right into the work analyzing their site and web analytics. You see opportunity through code improvements and you identify valuable content subject matter the client needs to publish. However,...

Surprising Companies That Don’t Rank for Their Logo in Google Image Search

Posted by Garth O'Brien | On: Jan 03 2014 | Comments (0)
A majority of time I am shocked and confounded that a large company does not rank for their own logo in Google Image Search. If anyone in the world should rank for a company logo it should be the company that owns that logo. However, almost everyone ignores their...

How to Get Privacy for Your Home in Google Earth Street Search

Posted by Garth O'Brien | On: Jan 02 2014 | Comments (0)
Usually SEO is all about increasing your search engine visibility and getting visitors to convert. Simple tactics can increase your sales, membership numbers, decrease your costs or accomplish some other goal. There are some things you wish never were on the Internet...

The Hunger Games, Skin Color and Twitter

Posted by Garth O'Brien | On: Mar 27 2012 | Comments (1)
The Hunger Games buzz on Twitter is in full swing,  but did you expect to see complaining tweets about skin color? “Fans” of the popular novel series are making some bold statements with their 140 characters. “Why does Rue have to be black not...

Sound SEO Resume Advice

Posted by Garth O'Brien | On: Mar 26 2012 | Comments (11)
Managing an SEO team requires being very active throughout the hiring process. As the business grows or when a team member moves onto another opportunity headcount opens and the fun kicks into overdrive. Shockingly, most of the “fun” for potential candidates...

The Rel Canonical Tag is Not The Solution to Every Known URL Problem

Posted by Garth O'Brien | On: Mar 23 2012 | Comments (35)
When Google, Yahoo! and Microsoft joined forces and endorsed the rel=canonical tag back in 2009 SEOs across the land jumped for joy. Rel canonical does fulfill a very useful purpose buying a site owner time to correct their content duplication issues. Unfortunately,...

Simple Flying Tips to Help You Avoid Being an Aloof Tool

Posted by Garth O'Brien | On: Feb 27 2012 | Comments (3)
The need to travel for business spiked in the last year and it seems I am on a plane every few weeks. The frequent travel, my acute awareness powers and ability to easily recognize a travel noob has driven me to write this post. Whether it is your first time flying...

Copyscape – The Best Plagiarism Checker for Bloggers

Posted by Garth O'Brien | On: Feb 06 2012 | Comments (5)
As a blogger or even a website editor you spend countless hours writing and sharing your knowledge. Some articles might flow easily at your cerebral fingertips, but other articles might require lengthy research, interviews, citations and deep thought. When your...