Community members despise corporate lies or “marketing language” that paints a rosy picture even though they are being stomped on by a policy change or benefit reduction. Use transparent communication...
You have a brilliant idea for an online community and you need members in droves fast. You hatch your Social Media strategy, launch various Search Engine Marketing campaigns and implement the best SEO possible....
Managing an online community can grind to a halt or can be very painful if you do not create good database rules for your registration form fields. Whether you have a brilliant new idea and you are working...
Last week Facebook announced Skype integration allowing for video chat. This new feature will now bring far away friends or old friends together in a new medium through the Facebook community platform. This...
If you are managing an online consumer community it is paramount that you track why a valued community member closes their account. For me every active community member or member account that was acquired...
You have decided to build an online community, and you have the recruitment campaign materials (Part 1 of this series) to start growing your community membership. Most importantly, you have secured funding...
Utilizing affiliate programs is one way to increase your online community membership. An affiliate network can provide you with access to millions of web users and can even target specific population demographics....
An online community is a wonderful way to engage your core customers, potential customers and raving fans. Companies today can make these important people feel more like a family member than a stranger with...
