Andrew Martineau is an excellent SEO, and I have worked with Andrew for the past couple of years and he is situated at our headquarters in Boston. Andrew recently published a Click-Through Rate study on Moz that revealed some interesting search behavior. What I like about Andrew is his constant tinkering with data and drive to answer interesting questions utilizing data. Without further adieu, below is a list of questions that Andrew has answered for your viewing pleasure.
A client has retained you for an SEO engagement. You are excited and dive right into the work analyzing their site and web analytics. You see opportunity through code improvements and you identify valuable content subject matter the client needs to publish. However, you worry this client might be like the previous ones. They may question every single recommendation and you might detect their confidence in your acumen slipping over time. Could it be a few simple tweaks to your client management methods could resolve these issues? Could a few changes make your next SEO engagement proceed much smoother than before? Let me walk you through three MUST DOs during a client kick-off meeting.
A majority of time I am shocked and confounded that a large company does not rank for their own logo in Google Image Search. If anyone in the world should rank for a company logo it should be the company that owns that logo. However, almost everyone ignores their logo and the best practices for image search optimization.
Usually SEO is all about increasing your search engine visibility and getting visitors to convert. Simple tactics can increase your sales, membership numbers, decrease your costs or accomplish some other goal. There are some things you wish never were on the Internet and that the search engines do not surface for others to see. For example, are you keen that a snapshot of your home is visible in Google Earth Street search?
Managing an SEO team requires being very active throughout the hiring process. As the business grows or when a team member moves onto another opportunity headcount opens and the fun kicks into overdrive. Shockingly, most of the “fun” for potential candidates comes to a screeching halt the second they provide their resume. After reviewing dozens recently I thought providing some advice on crafting a successful SEO resume would be helpful for the community.
When Google, Yahoo! and Microsoft joined forces and endorsed the rel=canonical tag back in 2009 SEOs across the land jumped for joy. Rel canonical does fulfill a very useful purpose buying a site owner time to correct their content duplication issues. Unfortunately, many site owners and developers are beginning to use the rel canonical tag as a band-aid for just about every URL problem. This is a dangerous practice that could produce a devastating result.
Many of my friends blog and they always ask for search engine optimization hints. They want to know every way possible to increase their organic referral traffic. They also cannot afford having a full-time or part-time SEO consultant working on their blog or website, so I must give them SEO advice that they can implement on their own. Image optimization is one easy SEO task any blogger can leverage to increase search engine traffic. Just about every blogger adds at least one image to a post. Do not waste that opportunity to attract more eyeballs to your blog.
The 301 redirect is the single most important thing to learn before launching a new URL scheme for a legacy website. Especially if your legacy website has been around for years and has accrued valuable external links and authority. First lets discuss why a URL is important so you can understand why a 301 redirect is vital for any URL structure change.
A shocking revelation cascaded down upon me the other day. An “experienced” site manager thought you only needed to publish a website and it would be discovered by the search engines. The new website did not have an HTML sitemap or an XML sitemap. No external sites were linking to the new site and the site was not registered with either Google’s or Bing’s Webmaster Tools. There was no external promotion for the site and no Social Media blitz. It simply was published and expected to be discovered and indexed by the search engines. Never assume your point of contact for a website knows what they are doing even if you are informed they are experienced.