Managing an SEO team requires being very active throughout the hiring process. As the business grows or when a team member moves onto another opportunity headcount opens and the fun kicks into overdrive. Shockingly,...
When Google, Yahoo! and Microsoft joined forces and endorsed the rel=canonical tag back in 2009 SEOs across the land jumped for joy. Rel canonical does fulfill a very useful purpose buying a site owner time...
Many of my friends blog and they always ask for search engine optimization hints. They want to know every way possible to increase their organic referral traffic. They also cannot afford having a full-time...
The 301 redirect is the single most important thing to learn before launching a new URL scheme for a legacy website. Especially if your legacy website has been around for years and has accrued valuable external...
A shocking revelation cascaded down upon me the other day. An “experienced” site manager thought you only needed to publish a website and it would be discovered by the search engines. The new website...
You company is about to embark on a website build or redesign and you get an email to provide content for your bio page. Since this is the corporate website you think you need to be corporate and your response...
Many struggle with link building campaign ideas, but there are dozens of creative ways to snare those coveted gems. Companies often times publish monthly newsletters with very high subscription numbers. The...
Ever get the feeling that the search results Google displays seem to include the websites you often frequent? Ever wonder how that is possible with trillions of web pages and billions of websites? Can your...
Over the last decade I have become friends with many SEOs. All of them have provide expert level advice and have added valuable knowledge to the collective SEO community. Some of my colleagues are very well...
The robots.txt file is a set of instructions that help massage the interaction between your website and the search engine crawlers. That means the crawlers should follow the instructions of your robots.txt...
