Last night I received a Review copy of Search Engine Optimization Secrets by Danny Dover and contributing author Erik Dafforn. I was only able to jam through four chapters but can affirmatively state that this is a must read if you are interested in SEO. I have consumed many SEO books and this is the best. It hammers home the basics for an SEO newcomer but also dives deep technically with code and example implementation so more advanced SEOs will not be bored. I also like the 360 view of an SEO. For example, there is a section that discusses how an SEO should approach conferences like SMX, SES and PubCon. The advice on attacking these conferences to increase your visibility and knowledge is solid. As soon as I am finished reading this gem I will post a thorough review.
The first MVP Summit SEO workshop article covered how a custom CMS can wreck havoc on your site’s SEO strategy. This article covers the other two common problems discovered during an SEO workshop: Misunderstanding of keyword utilization, and the improper use of robots.txt and sitemap.xml files.
I know it has been said hundreds of times by hundreds of SEOs, but after conducting numerous website reviews I can no longer remain silent. Do not use the Meta Keyword Tag on your website. It provides zero value yet it is always abused which can hurt your website. The Meta Keyword Tag appears in the header section of your website code and looks like this:
SEO is the acronym for Search Engine Optimization. SEO is essential for your website to be discovered by the search engines and for your website to rank high as a search result when user enters a search keyword in any search engine.