Klout: One Way to Measure Your Online Influence

Klout and Online InfluenceKlout is one of many popular tools that will help you determine your overall online influence. Klout is widely respected amongst the Social Media community and business world. In fact advertisers are looking at powerful influencers as vehicles to deliver their client’s message instead of traditional print means. Also, some businesses are rewarding their customers with strong Klout scores because those individuals are more likely to shout a positive message about their experience. The Palms in Las Vegas has hosted special events for guests with high Klout scores. So there is a rush to improve your Klout score and presence on the Internet.

However, Klout’s measuring and score calculation is limited because they only consider your activity on Facebook and Twitter. From your activity on Facebook and Twitter they analyze your True Reach, Amplification Probability and Network Score to compute a Klout Score ranging from 0 – 100.

Klout - Online Influence Score

True Reach is the actual size of your engaged community. They determine which followers and friends are “real people” and not SPAM accounts. Klout measures if your Tweets are interesting and acted upon and they follow your content as it spreads across Twitter and Facebook. Klout reviews your total Likes, Retweets, times Listed and quite a few other factors to compute True Reach.

Your Amplification Probability is crunched by analyzing how your content generates conversations. They review how many unique people retweet your content, how many followers mention you and whether or not you yourself are engaged in spreading content of others. Your activity is also added to the computation.

Finally, Network Influence measures your engaged community. Klout evaluates what kind of influencers are retweeting your content. What kind of influencers are mentioning you or Liking your posts on Facebook. Are powerful tweeters engaging in conversation with you? How influential is your community? Obviously, the more influential your friends and followers are the better your score.

Overall, I like the value of Klout but believe they can incorporate more communities to improve upon their statement that they measure your “overall online influence.” Why limit the score to Twitter and Facebook activity only? Why not include LinkedIn or various other online communities where people contribute content that is acted upon by their friends and contacts? Perhaps that is in the works for future versions. Regardless, it is a great tool and worth calculating your online influence.


Author: Garth O'Brien provides SEO, Social Media and Community Management consulting services. He can help boost the online presence of a small local business or global enterprise corporations in both Google and Bing.

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