Measuring Your Professional Online Brand

A Social Media related measuring tool has been released by Their solution helps you review your “professional online brand” by mining data from your social networks. Essentially, the tool will scrape your social network activity and provides detailed analysis about your presence and conduct on the Internet. So if you love drunk posting  or cursing like a sailor on Facebook or Twitter this might be a good tool to utilize before applying for that dream job. After hooking in your social networks the tool might provide comments like this one:

There is potentially negative sentiment in your Social Footprint: Keyword Count (1)

Whoops, either I used a mild curse word in a Facebook post or a friend left a dandy post on my wall. I do my best to keep it clean on Facebook because a significant bulk of my contacts include family members and work colleagues. Rattling off Facebook F-bombs left and right probably would not benefit my case for a promotion during annual review when my boss is a friend.

The more social networks you grant access to the better the analysis. I allowed access to my Facebook, Twitter and LinkedIn accounts. After crunching my whimsical brilliance and comedic contributions through Tweeting and posting determined I have an outstanding professional brand. Their scoring range is similar to a credit score so 850 is the highest you can achieve. Here is a look at the MyScore dashboard:

Social Media Tool

If I really wanted to shoot for an 850 score I would need to remove some questionable posts or Tweets. That is problematic because I love re-Tweeting. Especially, when fellow Twits like Charlie Sheen realize the goodness that is Twitter. Have not seen anything too vulgar from him, but you get the point. Now measure your professional online brand. You might be surprised what you find.


Author: Garth O'Brien provides SEO, Social Media and Community Management consulting services. He can help boost the online presence of a small local business or global enterprise corporations in both Google and Bing.

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