A shocking revelation cascaded down upon me the other day. An “experienced” site manager thought you only needed to publish a website and it would be discovered by the search engines. The new website did not have an HTML sitemap or an XML sitemap. No...
You company is about to embark on a website build or redesign and you get an email to provide content for your bio page. Since this is the corporate website you think you need to be corporate and your response includes your formal name.
William Ludwig O’Malley...
Many struggle with link building campaign ideas, but there are dozens of creative ways to snare those coveted gems. Companies often times publish monthly newsletters with very high subscription numbers. The people receiving the newsletter are your customers and...
Community members despise corporate lies or “marketing language” that paints a rosy picture even though they are being stomped on by a policy change or benefit reduction. Use transparent communication when breaking bad news to your online community....
LinkedIn is your virtual representation of your professional life. It is also the best solution for networking online professionally. I often get asked who do I personally add as a connection either by accepting connection invites or sending invites to others....
There are many slices of Digital Marketing that can drive traffic to your website or blog. Search Engine Optimization is the best way to capture search engine referrals organically. Search Engine Marketing or paid search is the best way to funnel eyeballs to your...
You have a brilliant idea for an online community and you need members in droves fast. You hatch your Social Media strategy, launch various Search Engine Marketing campaigns and implement the best SEO possible. However, there are so many communities available you...
Managing an online community can grind to a halt or can be very painful if you do not create good database rules for your registration form fields. Whether you have a brilliant new idea and you are working out of your garage or if you are an established community...
Ever get the feeling that the search results Google displays seem to include the websites you often frequent? Ever wonder how that is possible with trillions of web pages and billions of websites? Can your special corner of the Internet and your search topics be...
Last week Facebook announced Skype integration allowing for video chat. This new feature will now bring far away friends or old friends together in a new medium through the Facebook community platform. This is a great new feature and one that probably had enormous...
