About
I am an experienced Search Engine Optimization consultant (SEO) and licensed attorney. While practicing law I learned search engine optimization, search engine marketing and online marketing. After a few years of success increasing the law firm’s web traffic and online lead generation it became apparent that I needed to switch gears and pursue a career in SEO. Along the way I became well versed in Social Media and Community Management. I will be able to provide the following services:
- Drive search engine traffic to your site (SEO)
- Amplify your message, brand, product and services awareness (Social)
- Engage and maximize your visitors and raving fans (Community)
SEO RESUME
SEO Consulting Services, Oct 2005 – Current
• Provide SEO services for B2B, B2C and eCom businesses
• Provide best technical SEO practices for site redesign or creation
• Implement Best SEO Practices
• Conduct keyword research
• Develop content publishing calendar based upon seasonal keyword trends
• Conduct on-page SEO
• Implement backlinking campaigns
• Create scalable backlinking solutions
• Conduct SEO training for web developers, designers and editorial staff
• Provide SEO evaluations and consulting
• Publish optimized website copy
• Implement Social Media strategies and campaigns
• Implement blogging solutions and provide blog training
• Draft technical specifications for developers/designers
• SEO project manager lead for site creation and/or redesign
• Manage PPC campaigns
FilmJabber implemented my SEO recommendations to only a portion of their website before 2010. In 2010, FilmJabber increased their annual search referral traffic by 130% with over 1 million referrals.
MSN.com (via HCL), SEO Manager, Sept 2009 – Sept 2010
• Utilize best SEO practices for various channels (Autos, Health, Lifestyle, Money & Real Estate)
• Provide SEO training for MSN.com editors
• Provide SEO consulting for MSN.com partners (i.e. CareerBuilder.com, FoxSports.com)
• Identify technical SEO issues and provide solutions
• Recommend subject matter for content publishing and publication timing
• Write and publish website copy
• Provide SEO requirements for new sites and site sections
The following MSN.com channels realized the following search traffic increases during my tenure:
- Autos +9.36%
- Health +45.82%
- Lifestyle +195.15%
- Real Estate +47.25%
Global Market Insite, Inc, SEO Manager, Oct 2006 – May 2009
• Managed SEO/SEM for 26 B2B, B2C and corporate websites
• Managed an annual PPC campaign budget of $250,000
• Increased Internet traffic to primary corporate website by 42% within 5 months
• Increased Internet traffic to primary global online community website by 47% within 5 months
• Increased number of top ten keywords in Google by 75% within 3 month period
• Reduced average conversion costs for software products by 76%
• Implemented Social Media campaigns utilizing YouTube, Twitter and Blogging
Senior Operations Manager – Online Community Manager
• Managed daily operations of the online community asset ($65 million annual revenue)
• Improved email deliverability for a 3 million email per day operation
• Approved $8 million annually of incentive payments to community members
• Identified and recommended solutions for multi-million dollar affiliate fraud risk
• Voice of the Customer for the online community membership
Attorney & SEO Specialist, Mar 2002 – Oct 2006
• Implemented best SEO practices
• Wrote and published website copy
• Implemented backlinking campaign
• Managed PPC campaigns
• Launched and optimized landing pages








