About Garth

I have extensive experience in Search Engine Optimization (SEO), Social Media, Paid (SEM) and Community Management. Garth O'Brien - SEOI fully understand how to successfully increase referral traffic from each channel, and I also know how to engage and convert those valuable leads while they are on a website. Most of my experience involves managing Fortune 100 companies on a global and enterprise scale.

My ideal position is utilizing all of those channels to drive sales for an e-commerce website or websites. I thoroughly enjoy working in a leadership capacity accomplishing those goals in a team environment.


GoDaddy – Director and Global Head of SEO, March 2015 – Present
Own the global Search Engine Optimization strategy and program for all the GoDaddy web properties. Manage a team of outstanding SEOs and work with various internal groups to ensure GoDaddy follows best SEO practices.
Catalyst Online – Search Director, September 2011 – March 2015
Lead team comprised of Specialists and Managers. Devise and direct end-to-end strategic SEO planning and Social Media campaigns for Fortune 100 companies. Clients include: Chevron, Hallmark, Microsoft.com, MSN.com, Windows Phone, Xbox, Xbox Support and more.
Garth O’Brien SEO – Digital Marketing Consultant, July 2006 – Present
Offer SEO, Social Media and Community Management consulting services for B2B, B2C and E-commerce websites.
Microsoft – Community Program Manager, September 2010 – September 2011
Identified and awarded top influencers in various technical communities and managed their relationship with Microsoft.
HCL (v- for Microsoft) – SEO Manager – MSN.com, September 2009 – September 2010
Directed the SEO strategy for the Autos, Health, Lifestyle, Money and Real Estate channels.
GMI (Global Market Insite, Inc.) – Senior Operations Manager & Program Manager, May 2007 – May 2009
Senior Operations Manager for the development, retention and engagement of a global online consumer community of 6 million members servicing market research needs. The community generated $65 million in annual revenue and was active throughout the Americas, EMEA and APAC.
Search Engine Optimization (SEO)/Search Engine Marketing (SEM), October 2006 – May 2009
Devised and directed organic and paid search strategies and Social Media campaigns for global market research consumer community.
Private Practice – Associate/Partner Attorney and SEO/SEM, March 2002 – October 2006
Practiced criminal defense. Managed the firm’s online marketing efforts which included SEO, SEM and blogging.
City of Seattle City Attorney’s Office – Assistant City Attorney, March 2000 – March 2002
Trial attorney in the Criminal Division of the City of Seattle’s City Attorney Office.
Northwest Defenders Association – Contract Attorney, September 1999 – March 2000
Managed a large public defense caseload for Seattle Municipal Court.

• Manage SEO and Social Media Specialists and Managers to execute client Internet business goals and objectives
• Managed three to five member operations and engagement team for a global online consumer community
• Managed an off-shore customer support team of 40+ individuals including two managers
• Implemented customer support performance reporting and call tracking
• Reported to and presented to C-level executives

• Drive technical SEO product delivery with development teams
• Devise scalable SEO solutions and strategies for enterprise caliber websites
• Implement Best SEO Practices
• Conduct keyword research
• Develop content publishing strategies based upon consumer demand
• Conduct on-page SEO
• Implement inbound linking campaigns and create scalable solutions
• Conduct SEO training for web developers, designers, editorial staff, marketers and executives
• Provide SEO site audits and technical evaluations
• Publish optimized website copy
• Optimize digital assets
• Develop and implement Local SEO, Social SEO, Mobile SEO, E-commerce SEO and International SEO strategies
• Create technical SEO project requirements documentation for developers/designers
• Evangelize SEO through webinars and presentations
• Collaborate with engineering teams to build internal SEO tools and SEO friendly CMS platforms
• Devise and monitor organic metrics/analytics
• Optimize and test conversions
• Make decisions based upon analytic findings
• Manage account and client relationship on agency side
• Cross collaborate with multi-disciplinary creative agencies to accomplish client business goals

Result Highlights
• Windows Phone organic traffic * 240.65% Y/Y increase
• Windows Phone total number of referring keywords * 260% increase
• Hallmark organic conversions * 36.72% Y/Y increase
• Hallmark organic revenue * 25.57% Y/Y increase
• Xbox Support organic traffic * 132.31% Y/Y increase
• Sun Chlorella organic traffic * 47.96% Y/Y increase
• Sun Chlorella organic revenue * 25.48% Y/Y increase
• Chevron organic traffic * 22.79% Y/Y increase
• Lifestyle organic traffic * 195.15% Y/Y increase
• Real Estate organic traffic * 47.25% Y/Y increase
• Health organic traffic * 45.82% Y/Y increase
• Autos organic traffic * 9.36% Y/Y increase
• GMI (Global Market Insite, Inc.) organic traffic * 42% Y/Y increase
• GMI (Global Market Insite, Inc.) number of Google top ten keywords * 75% increase
• Community sites organic traffic * 47% Y/Y increase
• SEO held the lowest CPC for community member acquisition

• Implement Social Media strategies and campaigns
• Optimize branded Social Media profiles
—— LinkedIn, Google+, Facebook, YouTube, Twitter, Pinterest and other networks
• Devise Social Sharing strategies
• Optimize Social Sharing experience to maximize engagement
• Devise content promotion strategies through Social Media channels
• Optimize Social Media post strategies and post assets
• Evangelize Social Media though webinars and presentations

Result Highlights
• Windows Phone social referral traffic * 62.21% average Q/Q increase the last six quarters
• Windows Phone YouTube referral traffic * 709.63% average Q/Q increase the last six quarters
• Windows Phone Facebook referral traffic * 99.62% average Q/Q increase the last six quarters
• Windows Phone Twitter referral traffic * 71.43% average Q/Q increase the last six quarters

• Managed the relationship with customers who were active in technical communities
• Optimized and improved customer experience for retention improvement
• Created ROI model justifying the expense of maintaining a global influencer community
• Project member for internal community platform management tool build
• Defined, measured, tracked and communicated community KPIs
• Engaged proactively with internal client stakeholders and Microsoft field teams to develop strategies, plans and supported resource budgets that furthered the successful accomplishment of organizational and team goals
• Created and aligned market opportunities where community influencers would be able to provide product advocacy, user support and product feedback to Microsoft
• Identified new opportunities to engage community influencers in support of local Microsoft initiatives and business needs
• Managed day-to-day operations of global online consumer community of six million active members
• Identified and resolved affiliate fraud issue
—— Recommended digital finger-printing, geo-IP tracking, multi-algorithm CAPTCHA and de-duplication algorithm
• Recommended online fraud prevention measures
• Recommended database quality measures
• Managed external community member communications
—— Newsletters, email campaigns and blogging
• Conducted competitive research and analysis
• Implemented member account security measures
• Product managed community internal administrative tools development
• Acted as Site Manager for community member portals
• Managed growth, engagement and retention of gamer market research community

Result Highlights
• Reduction of member account hacking * 90%
• Reduction of language support costs * 50%
• Eliminated affiliate fraud liability * $2 million average annually
• Increased community Net Promoter Score for customer service

• Managed SEM for 26 B2B and B2C websites utilizing a $250,000 annual budget

Result Highlights
• CPC for software products * 76% Y/Y decrease
• SEM held the second lowest CPC for community member acquisition

Seattle University School of Law, Seattle, WA, 1996 – 1999
Juris Doctorate

Western Washington University, Bellingham, WA, 1992 – 1996
Bachelor of Arts, Major: Political Science, Comparative Politics & International Studies

BrightEdge Certified Professional, March 2014
Google Analytics Certified, November 2011 – Present
Washington State Bar Association, October 1999 – December 2012 (Inactive Status)

Seattle’s Top Lawyer 2005, Seattle Magazine
Rising Star Attorney 2004, 2005, 2006 & 2007, Washington Law & Politics

Project Management * Digital Marketing * Persuasive Writing * Oral & Written Communication * Microsoft Office * FTP * HTML * PHP * XML * Adobe Dreamweaver * Microsoft Search Advertising * Google AdWords * WordPress * Google & Bing Webmaster Tools * Omniture * Google Analytics * Webtrends * Conductor Searchlight * BrightEdge * TweetDeck * HootSuite * SEOmoz Pro Tools * Xenu * IIS SEO Toolkit * Screaming Frog * Spotfire * Authority Labs

Cornerstones of SEO: URLs and Content Strategy * SEO Meet-Up * Microsoft * Feb 2014
Ask an SEO Expert * SEO Meet-Up * Microsoft * Dec 2013
Ask an SEO Expert * SEO Meet-Up * Microsoft * June 2013
Organic Search Analytics * SEO Meet-Up * Microsoft * Mar 2013
Common SEO Failures and Success * SEO Meet-Up * Microsoft * Feb 2013
Developer SEO Checklist * SEO Meet-Up * Microsoft * Sept 2012
In-Depth Keyword Research * SEO Meet-Up * Microsoft * June 2012
Digital Asset Optimization * SEO Meet-Up * Microsoft * Apr 2012
Actionable Link Building Tactics * xMS SEO Summit * Microsoft * Feb 2012
Actionable Link Building Tactics * SEO Meet-Up * Microsoft * Feb 2012
Campaign Landing Page Optimization Best Practices * SEO Meet-Up * Microsoft * Jan 2012
How to Recognize an SEO Disaster * Puget Sound American Marketing Association * Oct 2011
SEO Basic and Advanced Tactics * TechEd North America * Microsoft * May 2011
Who are my Raving Fans? How to Use Them? * Digital Marketing Learning Series * Microsoft * Apr 2011
Search Engine Optimization Workshop * Microsoft MVP Summit * Microsoft * Mar 2011

Social SEO Strategies: Mastering the Art of Social SEO * Feb 2013

Google+ * Facebook * LinkedIn * Twitter * YouTube * Pinterest * Foursquare * StumbleUpon