About Garth

I have extensive experience in Search Engine Optimization (SEO), Social Media, Paid (SEM) and Community Management. Garth O'Brien SEO, Search Engine Optimization ConsultantI fully understand how to successfully increase referral traffic from each channel, and I also know how to engage and convert those valuable leads while they are on a website. Most of my experience involves managing Fortune 100 companies on a global and enterprise scale.

My ideal position is utilizing all of those channels to drive sales for an e-commerce website or websites. I thoroughly enjoy working in a leadership capacity accomplishing those goals in a team environment.

DIGITAL MARKETING RESUME

POSITIONS
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GoDaddy – Director and Global Head of SEO, March 2015 – Present
Own the global Search Engine Optimization strategy and program for all the GoDaddy web properties. Manage a team of outstanding SEOs and work with various internal groups to ensure GoDaddy follows best SEO practices.
Catalyst Online – Search Director, September 2011 – March 2015
Lead team comprised of Specialists and Managers. Devise and direct end-to-end strategic SEO planning and Social Media campaigns for Fortune 100 companies. Clients include: Chevron, Hallmark, Microsoft.com, MSN.com, Windows Phone, Xbox, Xbox Support and more.
Garth O’Brien SEO – Digital Marketing Consultant, July 2006 – Present
Offer SEO, Social Media and Community Management consulting services for B2B, B2C and E-commerce websites.
Microsoft – Community Program Manager, September 2010 – September 2011
Identified and awarded top influencers in various technical communities and managed their relationship with Microsoft.
HCL (v- for Microsoft) – SEO Manager – MSN.com, September 2009 – September 2010
Directed the SEO strategy for the Autos, Health, Lifestyle, Money and Real Estate channels.
GMI (Global Market Insite, Inc.) – Senior Operations Manager & Program Manager, May 2007 – May 2009
Senior Operations Manager for the development, retention and engagement of a global online consumer community of 6 million members servicing market research needs. The community generated $65 million in annual revenue and was active throughout the Americas, EMEA and APAC.
Search Engine Optimization (SEO)/Search Engine Marketing (SEM), October 2006 – May 2009
Devised and directed organic and paid search strategies and Social Media campaigns for global market research consumer community.
Private Practice – Associate/Partner Attorney and SEO/SEM, March 2002 – October 2006
Practiced criminal defense. Managed the firm’s online marketing efforts which included SEO, SEM and blogging.
City of Seattle City Attorney’s Office – Assistant City Attorney, March 2000 – March 2002
Trial attorney in the Criminal Division of the City of Seattle’s City Attorney Office.
Northwest Defenders Association – Contract Attorney, September 1999 – March 2000
Managed a large public defense caseload for Seattle Municipal Court.

EXPERIENCE
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MANAGEMENT EXPERIENCE (7 Years)
• Manage SEO and Social Media Specialists and Managers to execute client Internet business goals and objectives
• Managed three to five member operations and engagement team for a global online consumer community
• Managed an off-shore customer support team of 40+ individuals including two managers
• Implemented customer support performance reporting and call tracking
• Reported to and presented to C-level executives

SEARCH ENGINE OPTIMIZATION EXPERIENCE (13 Years)
• Drive technical SEO product delivery with development teams
• Devise scalable SEO solutions and strategies for enterprise caliber websites
• Implement Best SEO Practices
• Conduct keyword research
• Develop content publishing strategies based upon consumer demand
• Conduct on-page SEO
• Implement inbound linking campaigns and create scalable solutions
• Conduct SEO training for web developers, designers, editorial staff, marketers and executives
• Provide SEO site audits and technical evaluations
• Publish optimized website copy
• Optimize digital assets
• Develop and implement Local SEO, Social SEO, Mobile SEO, E-commerce SEO and International SEO strategies
• Create technical SEO project requirements documentation for developers/designers
• Evangelize SEO through webinars and presentations
• Collaborate with engineering teams to build internal SEO tools and SEO friendly CMS platforms
• Devise and monitor organic metrics/analytics
• Optimize and test conversions
• Make decisions based upon analytic findings
• Manage account and client relationship on agency side
• Cross collaborate with multi-disciplinary creative agencies to accomplish client business goals

Result Highlights
• Windows Phone organic traffic * 240.65% Y/Y increase
• Windows Phone total number of referring keywords * 260% increase
• Hallmark organic conversions * 36.72% Y/Y increase
• Hallmark organic revenue * 25.57% Y/Y increase
• Xbox Support organic traffic * 132.31% Y/Y increase
• Sun Chlorella organic traffic * 47.96% Y/Y increase
• Sun Chlorella organic revenue * 25.48% Y/Y increase
• Chevron organic traffic * 22.79% Y/Y increase
• Lifestyle organic traffic * 195.15% Y/Y increase
• Real Estate organic traffic * 47.25% Y/Y increase
• Health organic traffic * 45.82% Y/Y increase
• Autos organic traffic * 9.36% Y/Y increase
• GMI (Global Market Insite, Inc.) organic traffic * 42% Y/Y increase
• GMI (Global Market Insite, Inc.) number of Google top ten keywords * 75% increase
• Community sites organic traffic * 47% Y/Y increase
• SEO held the lowest CPC for community member acquisition

SOCIAL MEDIA EXPERIENCE (9 Years)
• Implement Social Media strategies and campaigns
• Optimize branded Social Media profiles
—— LinkedIn, Google+, Facebook, YouTube, Twitter, Pinterest and other networks
• Devise Social Sharing strategies
• Optimize Social Sharing experience to maximize engagement
• Devise content promotion strategies through Social Media channels
• Optimize Social Media post strategies and post assets
• Evangelize Social Media though webinars and presentations

Result Highlights
• Windows Phone social referral traffic * 62.21% average Q/Q increase the last six quarters
• Windows Phone YouTube referral traffic * 709.63% average Q/Q increase the last six quarters
• Windows Phone Facebook referral traffic * 99.62% average Q/Q increase the last six quarters
• Windows Phone Twitter referral traffic * 71.43% average Q/Q increase the last six quarters

COMMUNITY MANAGEMENT EXPERIENCE (6 Years)
• Managed the relationship with customers who were active in technical communities
• Optimized and improved customer experience for retention improvement
• Created ROI model justifying the expense of maintaining a global influencer community
• Project member for internal community platform management tool build
• Defined, measured, tracked and communicated community KPIs
• Engaged proactively with internal client stakeholders and Microsoft field teams to develop strategies, plans and supported resource budgets that furthered the successful accomplishment of organizational and team goals
• Created and aligned market opportunities where community influencers would be able to provide product advocacy, user support and product feedback to Microsoft
• Identified new opportunities to engage community influencers in support of local Microsoft initiatives and business needs
• Managed day-to-day operations of global online consumer community of six million active members
• Identified and resolved affiliate fraud issue
—— Recommended digital finger-printing, geo-IP tracking, multi-algorithm CAPTCHA and de-duplication algorithm
• Recommended online fraud prevention measures
• Recommended database quality measures
• Managed external community member communications
—— Newsletters, email campaigns and blogging
• Conducted competitive research and analysis
• Implemented member account security measures
• Product managed community internal administrative tools development
• Acted as Site Manager for community member portals
• Managed growth, engagement and retention of gamer market research community

Result Highlights
• Reduction of member account hacking * 90%
• Reduction of language support costs * 50%
• Eliminated affiliate fraud liability * $2 million average annually
• Increased community Net Promoter Score for customer service

PAID SEARCH EXPERIENCE (7 Years)
• Managed SEM for 26 B2B and B2C websites utilizing a $250,000 annual budget

Result Highlights
• CPC for software products * 76% Y/Y decrease
• SEM held the second lowest CPC for community member acquisition

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EDUCATION
Seattle University School of Law, Seattle, WA, 1996 – 1999
Juris Doctorate

Western Washington University, Bellingham, WA, 1992 – 1996
Bachelor of Arts, Major: Political Science, Comparative Politics & International Studies

LICENSES & CERTIFICATIONS
BrightEdge Certified Professional, March 2014
Google Analytics Certified, November 2011 – Present
Washington State Bar Association, October 1999 – December 2012 (Inactive Status)

AWARDS
Seattle’s Top Lawyer 2005, Seattle Magazine
Rising Star Attorney 2004, 2005, 2006 & 2007, Washington Law & Politics

SPECIAL SKILLS
Project Management * Digital Marketing * Persuasive Writing * Oral & Written Communication * Microsoft Office * FTP * HTML * PHP * XML * Adobe Dreamweaver * Microsoft Search Advertising * Google AdWords * WordPress * Google & Bing Webmaster Tools * Omniture * Google Analytics * Webtrends * Conductor Searchlight * BrightEdge * TweetDeck * HootSuite * SEOmoz Pro Tools * Xenu * IIS SEO Toolkit * Screaming Frog * Spotfire * Authority Labs

PRESENTATIONS
Cornerstones of SEO: URLs and Content Strategy * SEO Meet-Up * Microsoft * Feb 2014
Ask an SEO Expert * SEO Meet-Up * Microsoft * Dec 2013
Ask an SEO Expert * SEO Meet-Up * Microsoft * June 2013
Organic Search Analytics * SEO Meet-Up * Microsoft * Mar 2013
Common SEO Failures and Success * SEO Meet-Up * Microsoft * Feb 2013
Developer SEO Checklist * SEO Meet-Up * Microsoft * Sept 2012
In-Depth Keyword Research * SEO Meet-Up * Microsoft * June 2012
Digital Asset Optimization * SEO Meet-Up * Microsoft * Apr 2012
Actionable Link Building Tactics * xMS SEO Summit * Microsoft * Feb 2012
Actionable Link Building Tactics * SEO Meet-Up * Microsoft * Feb 2012
Campaign Landing Page Optimization Best Practices * SEO Meet-Up * Microsoft * Jan 2012
How to Recognize an SEO Disaster * Puget Sound American Marketing Association * Oct 2011
SEO Basic and Advanced Tactics * TechEd North America * Microsoft * May 2011
Who are my Raving Fans? How to Use Them? * Digital Marketing Learning Series * Microsoft * Apr 2011
Search Engine Optimization Workshop * Microsoft MVP Summit * Microsoft * Mar 2011

PUBLICATIONS
Social SEO Strategies: Mastering the Art of Social SEO * Feb 2013

AVID USER
Google+ * Facebook * LinkedIn * Twitter * YouTube * Pinterest * Foursquare * StumbleUpon