Last night I received a Review copy of Search Engine Optimization Secrets by Danny Dover and contributing author Erik Dafforn. I was only able to jam through four chapters but can affirmatively state that this is a must read if you are interested in SEO. I have consumed many SEO books and this is the best. It hammers home the basics for an SEO newcomer but also dives deep technically with code and example implementation so more advanced SEOs will not be bored. I also like the 360 view of an SEO. For example, there is a section that discusses how an SEO should approach conferences like SMX, SES and PubCon. The advice on attacking these conferences to increase your visibility and knowledge is solid. As soon as I am finished reading this gem I will post a thorough review.