An Improvement for the Technorati Blog Claim Process

Technorati LogoIt has been years since I have updated my Technorati account, and finally got around to adding this blog that you are reading now. Technorati requires that you complete several fields and append tags that describe your blog. Then you are asked to complete their blog claim or verification process. The claim process demands that you upload a short code to your next published article, and Technorati sends that short code in an email. Unfortunately, that email from Technorati is vague on what to do with the short code.

This is an automatically-generated email.

Thank you for submitting your blog claim on Technorati. Technorati will need to verify that you are an author of the site by looking for a unique code. We have just assigned the claim token JQYQF46Z23D7 to this claim. Please visit for more details, including how to use the claim token.

Thank you.

Notice there are no instructions on how to utilize the short code. Well you get better instructions when you login to your account to review your verification status. Once in your account click “Check Claim”:

Technorati Blog Verification

At the next screen Technorati presented me with the following update:

Technorati Blog Verification Process

Then you are hit with the a-ha moment. I am supposed to add the short code in a blog post. That would have been some nifty information to provide in the email they originally sent. So here it goes Technorati. Find this code: JQYQF46Z23D7.

Once the post is published you then can click on the “Verify Claim Token” button which is located on the same screen above or your Claim Status screen. Maybe someone from Technorati will see this post and add better instructions to the verification email. One could only hope the power of a blog and Social Media could effect change for this mild annoyance that could have been averted if they followed a simple usability rule; Don’t Make me Think!


Author: Garth O'Brien provides SEO, Social Media and Community Management consulting services. He can help boost the online presence of a small local business or global enterprise corporations in both Google and Bing.

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