What is SEO and Why is it Important?

What is SEOSEO is the acronym for Search Engine Optimization. SEO is essential for your website to be discovered by the search engines and for your website to rank high as a search result when user enters a search keyword in any search engine.

Think of your website as a book and the Internet is the only bookstore in the world. Now think of how many books are in this bookstore; millions upon millions. It would be impossible for you to find the book or books you are looking for without some help. Search engines provide that help. Their search crawlers scour the Internet and catalog every website. Then the search engine determines which website to serve as a result and in what order when a user searches a topic.

Google, Yahoo and the Bing search engine algorithms are very complex, but there are many variables a website owner can control to assist the search engine crawlers. An experienced SEO knows how to optimize those elements of your website. An experienced SEO will target your website’s primary keywords and elevate your ranking on the search engine result page (SERP). This will result in more traffic to your website, customer interaction on your website and more conversions. Whether your goal is to increase your subscribers, grow your online community, sell more products or services you must implement the best SEO strategy possible.

You have spent valuable resources and time developing, designing and launching your website. It is time that your customers and users find your website. Get discovered today with our expert SEO services and consulting.


Author: Garth O'Brien provides SEO, Social Media and Community Management consulting services. He can help boost the online presence of a small local business or global enterprise corporations in both Google and Bing.

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