Yahoo! Releases the 10 Top Searches for 2011

Yahoo Top Searches for 2011Yahoo! released the ten top searches for 2011 which includes a device, television show, a catastrophic event and various individuals. I wanted to say “celebrities” instead of “individuals” but just could not bring myself to categorize some of the people listed as celebrities. At least two and a half are viewed as evil by a significant slice of society, so I did not want to recognize them the coveted status. How many of the people or search queries on the list are evil in your opinion?

  1. iPhone
  2. Casey Anthony
  3. Kim Kardashian
  4. Katy Perry
  5. Jennifer Lopez
  6. Lindsay Lohan
  7. “American Idol”
  8. Jennifer Aniston
  9. Japan Earthquake
  10. Osama bin Laden
How many of these searches were triggered by a negative event involving the search term? I suspect at least seven of the popular search terms were a result of a negative event. The divorces of Kardashian and Lopez. Casey and Lindsey’s dance with the criminal justice system. The devastating earthquake and capture of public enemy number one. Wait that is just six. Whoops, I forgot the constant train wreck that is Jennifer Aniston. Seven of the top searches relate to a negative event. What does that say about society’s thirst for knowledge on the Internet?


Author: Garth O'Brien provides SEO, Social Media and Community Management consulting services. He can help boost the online presence of a small local business or global enterprise corporations in both Google and Bing.

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