With over two decades of experience in digital marketing, I specialize in leading global SEO programs that drive significant business impact. Throughout my career, I’ve held leadership roles both in-house and on the agency side, managing Organic Search strategies for some of the world’s most recognizable brands.
Most recently, I’ve serve as the Director and Head of SEO at Chewy, where I lead enterprise-scale efforts to improve search visibility, drive customer acquisition, and support revenue growth across a competitive eCommerce landscape. Prior to that, I was the Global Head and Director of SEO at Epic Games, overseeing search strategy for flagship properties like Epic Games Store, Unreal Engine and Fortnite. I was responsible for scaling global Organic traffic and optimizing the discoverability of high-value content for developers and players alike.
Before Epic, I spent five years as Senior Director and Global Head of SEO at GoDaddy. There, I developed and executed global strategies to improve performance across content, technical SEO, and Organic growth initiatives, helping to align SEO with core business objectives and expand international reach.
Earlier in my career, I managed SEO for MSN at Microsoft, where I implemented strategies to boost content discoverability and drive sustained increases in Organic traffic. While at Catalyst Digital, I directed SEO programs for enterprise clients including Chevron, Hallmark, Xbox, Windows Phone, and IKEA USA. I also contributed to high-impact special projects for MSN, Beats by Dre, Hawaiian Airlines, and Microsoft.com; one of only four SEOs trusted with the scale and complexity of that platform.
Across these roles, I’ve consistently worked at the intersection of complexity, scale, and strategic opportunity. I bring deep expertise in technical SEO, enterprise content strategy, international SEO, team leadership, and stakeholder alignment. I’ve led cross-functional SEO programs that span marketing, product, engineering, and analytics; always with a focus on measurable impact.
I’ve been invited to speak at leading industry conferences including SMX Advanced, SMX West, and Conductor’s C3, as well as Digital Summit events in Salt Lake City, Seattle, Phoenix, and Detroit. Across all these engagements, my presentations have focused on the challenges and opportunities of enterprise SEO sharing insights on strategy, scale, and cross-functional alignment within large organizations.
Based in the Seattle region, I’m open to strategic consulting engagements, advisory or board opportunities where I can apply my experience to help brands unlock growth through Organic Search.